Monday, April 13, 2009

Promoting a New Business Strategy By Cedric Cummings


Innovation is a way of improving an already great sytem to make more efficient cost and to gain more profit. Innovation is something that drives our economy. With that in mind, it should not deter you away from approaching your supervisor with one of these ideas. Though, if approached the wrong way, this could backfire if not done correctly. Here are a few tips on promoting this new idea:

Get your facts straight: Though you may be totally on board with your new plan, you have to prove to your management that this is the way to go. To do that, you need to know exactly how things are being run now. Learn all you can about the current status of the business before trying to change it. You have to look at it from every aspect to make sure that you are in fact improving and may not hurt the business.

Get in Touch with your Management: Do not come out of the blue with a new business strategy when your boss has no clue that you were even thinking abput it. Either send a memo, email letting them know about your proposition in moderation and set up an appointment. Be concise and clear with the memo or email so you can go into full details at the appointment.

Promote carefully: Once you are in your one on one, be sure not to down play your current business status. The system you are in now has to be working, or you wouldn't have a job. Make sure you acknowledge how things are now and explain that you are trying to innovate and build off of what they currently have. DON"T STEP ON TOES!!! Also, do not make it seem like you do not want your job anymore. DO not threaten to give your idea away to a rival company if it isn't implemented. Keep your job.

Goodwill: Even if your new strategy is turned down, you still have to work and coexist woth the same people. Simply thank them for their time and continue doing your job. When the time is roght, they may come back for your strategy or use it with a few adjustments.

Thats just a few tips to help you promote strategies to your boss. This video has tips on promoting new products:





work cited:Citrin, Jim. "How Promoting to Your Boss Promotes to you." 13 Apr. 2009 http://au.pfinance.yahoo.com/b/leadership/17/how-promoting-your-boss-promotes-you.

5 comments:

  1. Excellent post Cedric! It's very easy to come off as pushy or arrogant when you are trying to suggest a different way of doing things in a business so I'm glad you provided some suggestions about how to avoid that. I'm sure this information will come in handy someday for me.

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  2. What a great idea to write about promotion of new business strategy. !! It is kind of risky; however," who does not risk he does not drink champagnie. !!" ( Russian saying lol)
    Great Job

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  3. Great post, it can be very tricky when you are trying to change how your company does things. The video is also very helpful, keep up the good work.

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  4. The video was good on promoting your own business, but didn't address the issue of promoting ideas or strategies that you have and want to persuade others to use.
    I am reading George's comment about not drinking champagne and thought vodka might be the better word seeing as how it is a Russian saying...lol

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  5. This is a great post Cedric. A video really brings out your post and makes it more intersting for the customers. Plus, new business stategies are going to be very popular nowadays; the old ones have lead us into a recession.lol. This is, I believe your best post. Great job.

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